How to Stay Up in a Down Economy

stay up

The news is rarely good these days and, as a result, it’s easy to adopt a negative outlook on business, and even life in general. It’s certainly tough to remain upbeat when everyday conversations often center on pessimistic topics and what’s wrong with the world. Running a business today is especially challenging. According to a […]

Make it Easy for Customers to Buy


Deciding what to charge for a product can be a challenge, butsetting the price for a service can prove even more perplexing. Pricing is more art than science. There are no hard and fast rules, other than making sure you cover your costs (including all overhead costs) and make a profit. Many books have been […]

7 Ways to Boost Your Creativity

Startup Stock Photo

Entrepreneurship and creativity should go together. But it’s easy to get caught up in the daily routine of running a business and handling the related challenges. We can get stuck in a repetitive rut and forget to keep those creative juices flowing. In today’s competitive marketplace, it’s important to keep fanning that flame of creativity within. […]

Passion and Profit – Can We Have Both?


We’re inspired by stories of wildly successful entrepreneurs who turned a hobby – or a passion – into a thriving business and realized their dreams. It’s encouraging to read about those who started with little and seemed unlikely candidates for business success but, driven by passion, worked absurdly long hours and surmounted enormous difficulties to beat the […]

The Dangers of Avoiding Change


Many business owners today are faced with the challenge of too much to do and seemingly insufficient time in which to do it. It is easy to become overwhelmed—there is always a lot to do and it all seems to need to be done NOW! As an entrepreneur you may need to wear the many hats […]

How to Choose the Right Virtual Assistant for Your Business


Before you talk to prospective virtual assistants, be prepared. Consider the following:  What are your short- and long-term business goals? How do you envision a partnership with a virtual assistant (VA)? What type(s) of work do you want a VA to do for you? (During an interview, a VA should be able to give you some […]

Let Go and Grow – In Other Words, Delegate!


Without delegating, you will never work at your maximum efficiency, and you’ll limit the growth of your business. It’s easy for entrepreneurs to spend all their time working very hard in their businesses, but taking little or no time to step back, gain a different perspective and work on their businesses. If you’re overwhelmed, have too much to do and too little […]

How to Turn Your Clients into a Dynamic Sales Force


Take advantage of an often untapped and worthwhile resource by focusing your marketing efforts on current customers. This will cost less and produce greater results than targeting new customers, since your existing clients understand what you do, how much it costs and value what you have to say. Below are seven low-cost ideas to make the most […]

Set Your Course with a Company Vision Statement


You’d never dream of setting out on a trip without a specific destination in mind, yet many of us start businesses without a clear idea of where we’re headed, or what we want our company to look like in the future. If you want your business to succeed, it’s important to define exactly what success will look like for […]

Want to Get Ahead? Consider a Coach


Being the boss can be lonely. You can’t always share your trials and triumphs or discuss crucial issues with employees or others. But someone with whom you can talk through a situation or challenge you’re facing and can prove invaluable. Hiring a coach may be the answer. In addition to acting as a sounding board and […]